I'm a Barbie Girl...

Not personally you understand...

Picked up via my Twitter feed the story of this GREENPEACE action last week which was aimed at MATTEL: a toy company who allegedly use pulp from rainforests to package their products. Activists from Greenpeace dressed as Ken scaled the building and unveiled a massive poster.
This is an example of 'direct action'...


Meanwhile, a Greenpeace protester dressed as Barbie in aerobics gear, blonde wig and leggings driving a pink vehicle headed for the building, but was stopped by police.
There could be some interesting enquiry questions...

Why is Barbie being arrested ?


Mattel have replied saying that they were doing what they could with respect to environmental protection.

"Playing responsibly has long been an important part of Mattel's business practices, as evidenced by our Corporate Responsibility activities during the past decade.
Over the past months, we have been in communication with Greenpeace on a variety of papersourcing issues. We are surprised and disappointed that they have taken this inflammatory approach ... We will continue to assess our paper sourcing and packaging improvements as we move forward.''
The area of Corporate Responsibility is a good one to explore, perhaps with reference to Marks and Spencers' Plan A

Comments